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Fundraising on eBay Ireland
 Setting up a charity auction is easy. Please find below information and guidance on how to achieve the most for your charity on eBay.ie
eBay boasts millions of registered users worldwide (over 200m), making it a perfect platform to create public awareness for Irish charities as well as a great opportunity for fundraising.
Irish charities such as Barretstown, Debra Ireland, Irish Heart Foundation and the Irish Wheelchair Association (IWA) have already benefited from fundraising on eBay.ie. Click here to read some of their success stories.
One of the great things about fundraising on eBay.ie is that it's very easy. At a basic level, all you need to do is register on eBay.ie as normal (setting up a standard eBay.ie sellers account), create an appropriate PayPal account and get selling! It's as simple as that.
If you are a planning a fundraising campaign on eBay.ie or if you sell in volume, then you might also want to consider (1) creating an About Me page (see step-by-step guide for more info) to act as a hub for your activity on eBay (2) enhancing your sales by creating professional and consistent listings and (3) using eBay.ie selling tools e.g. Turbo Lister, especially if you plan to list frequently and in volume.
Click Here for our simple step-by-step guide to getting started with your Charity auctions.
eBay Ireland's top tips for Charity campaigns:
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- Before running an auction, become familiar with eBay and how to sell. This can be done by visiting the Help and eBay Explained pages and exploring the marketplace.
- Consider approaching a media partner. Generating awareness and publicity can contribute to the success of the campaign and maximise fundraising potential.
- Leverage contacts, sponsors, supporters and any resources available to get hold of as many great items and experiences as possible. A single item can be enough for a successful campaign but multiple items can enhance the opportunity. These will form the foundation for the campaign.
- In addition to the fundraising opportunity, charity campaigns are a fantastic and powerful vehicle for generating publicity and awareness for your charity, campaign or organisation. So ensure your marketing and PR efforts are firmly in place.
- To maximise the opportunity, it's often best to have a range and variety of items to suit all budgets and tastes. For larger campaigns, it's advisable to a have series of special items and/or experiences to grab attention and compel people to visit the campaign.
- See the following links for general information on eBay and how the marketplace works:
Charity-specific auction hints:
- Where possible all auctions should be 10 days in duration. This will increase likelihood that people will find the auctions and allow maximum bidding time.
- Consider starting all auctions at €1 and without a reserve (where appropriate). This should increase interest and activity in the item you are selling.
- Ensure you write a clear and detailed description of the item or experience being sold. Include as much information as possible and try to anticipate questions by potential buyers. Be honest, accurate and thorough - this should help encourage bidding, reduce questions and improve feedback.
- For a campaign or if you plan to sell regularly, consider using the same 'template' for your auction listings. By using the same design and structure each time, the auctions will appear consistent and buyers will know they are being sold by you. If you have an 'About Me' page, it's often good to make sure all your pages are consistent with one another.
Special Events:
If you are planning a special auction or campaign, please let us know - we might be able to help.
Send an email to this address IECharity@ebay.com if your planned activity involves one or more of the following:
- Exclusive money-can't-buy or one-of-a-kind items and experiences.
- Rare, high-value and in-demand items and experiences.
- Items or experiences with a celebrity association.
- Special interest items and experiences.
- Media interest.
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