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BUSINESS SELLER NEWS

Spring 2012

In the rapidly changing ecommerce environment buyer's expectations are higher than ever. We're investing to increase buyer loyalty and provide you with a world-class platform to drive your sales. Get ready for the new features launching from April, find out more below.

Follow good listing practice to remain competitive

eBay is evolving to make it faster and easier for buyers, including those using mobile devices, to find what they're looking for. New features will be launching in 2012 that put more emphasis on the need for high quality listings.

To remain competitive, follow our guide to good listing practice.

Detail

Listing fundamentals

Read about listing fundamentals in our guide to good listing practice. Highlights include the need for:

In order to make the most of pictures on eBay

  • Upload at least one picture for every listing, up to the limit of 12.
  • Ensure a minimum longest-picture-side length of 400 pixels.
  • Avoid borders and text in your pictures.
  • Make sure you upload your own picture as the primary listing photo when using the eBay catalogue to list an item that is not brand new. Don't use the stock photo as your main picture for used items listed with the catalogue.

Related initiatives that help you to create good listings include the following:

Good listing practice for mobile

eBay is a global leader in mobile commerce with a great mobile shopping experience. With more than 58 million downloads of eBay apps, the way listings appear on mobile devices is increasingly important.

Make sure your item description follows our good listing practice to create a version more suitable for mobile devices.

What you need to do
Now Review your listings using our guide to good listing practice to help get the most out of new features.

Frequently asked questions

What happens if a buyer makes a request for my contact information during the 14-day period before a transaction until the point that Feedback was left?

A 5-star detailed seller rating for seller communication will not be automatically awarded if a buyer makes a request to receive your contact information during the stated time period.

Are there plans to automate other 5-star detailed seller ratings?

We are looking at potential future improvements for detailed seller ratings.

How do I choose whether to open an unpaid item case or to cancel the transaction?

If you don't receive payment for an item you've sold, you can open a case for an unpaid item after 4 days in the Resolution Centre.

You can cancel the transaction in the Resolution Centre, when:

  • The item is lost or broken.
  • You made a mistake when listing the item.
  • There's some other reason you can't complete the sale.

Note: When you cancel a transaction, there's no action against the buyer. The buyer can leave Feedback in this instance.

Can buyers leave new Feedback if an unpaid item case is closed following payment?

Yes. Buyers are able to leave new Feedback if payment is received by the seller.

Benefits

For you

  • Help boost both online and mobile sales

For your customers

  • Buyers can easily find what they want