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  Top Tips for Sellers

Use these four selling tips to become an effective international seller:
  1. Offer PayPal as a Payment Option
  2. Specify International Postage Destinations
  3. Include Postage Costs for Multiple Countries
  4. Use Item Specifics
Tip #1: Offer PayPal as a Payment Option Back to top 
PayPal is the easy, fast and secure way to send and receive money online. It's available in 103 countries and 16 different currencies. Receive payment from international buyers conveniently and securely by offering PayPal as a payment option in your listings.

Sign up for PayPal today
.

   PayPal's benefits include:
  • No set-up or monthly fees for buyers
  • Low transaction fees
  • Reliable customer service
  • Proven fraud and chargeback protection
  • Supports payments in 16 different currencies - with instant conversion available
Tip #2: Specify International Postage Destinations Back to top 
Making your item available to multiple international destinations can provide:
  • Maximum global exposure
  • Higher sales volume
  • Increased listing prices
On the Sell Your Item form you can specify whether you will post internationally and to which countries.

Consider the following when deciding whether to post internationally:
  • Postage costs: The price of postage to other countries can vary greatly depending on the distance and postage methods. Most sellers specify that the buyer pay postage costs for international sales.
  • Insurance: You should insure all packages you intend to send internationally. Check with your carrier as they may provide automatic coverage.
  • Customs and documentation: All packages sent internationally must clear customs in the destination country. As the seller, you may need to provide additional paperwork.
Tip #3: Include Postage Costs for Multiple Countries Back to top 
If you specify that your item is available to multiple international destinations, you should include the relevant postage costs for each country. This will ensure that buyers are aware of the total amount they will have to pay for the item plus postage up front, thereby avoiding any potential non-payment situations or other transaction delays.

Use the Sell Your Item Form, or your preferred selling tool, to provide this information:

International postage costs are based on a combination of the following:
  • Weight and dimensions of package
  • Method of postage such as Airmail, Surface Mail, International Signed For etc
  • The location you're sending from (town/city, country)
  • The destination countries you can post to


Consider that buyers may need to pay additional costs such as duties, taxes and customs clearance fees. For example, international rates may or may not include pickup and door-to-door delivery with customs clearance. The package will arrive at a buyer's door, but the buyer might need to pay extra international fees.

Some carriers will offer customs and brokerage services to help you learn more about what you need to tell buyers about additional charges, duties and taxes. An "extended area surcharge" may apply to your buyers depending on their international locations.

Use the Royal Mail Postal Calculator to calculate postage costs to and from any country.

Please note: This information is provided to you for general information purposes and may not be applicable or accurate for packages processed with some carriers or for goods sent across certain international borders. Please check with your carrier for any special rules that govern the delivery of your goods. For international deliveries, please also check with countries whose borders your package may cross for any additional rules, regulations, duties, or taxes that apply. Refer to the Selling Internationally Overview for more information.

Tip #4: Use Item Specifics Back to top 
Item Specifics is an eBay feature that appears at the top of your item description; it enables sellers to provide additional item details within a category.

Item Specifics are translated into all site languages and are determined by the category in which you sell your item. For example, the Item Specifics available in an apparel category would be related to size and style, while Item Specifics in a CD music category could refer to genre and condition.

Item Specifics are generally optional but provide the following advantages:
  • International buyers can search for your items quickly and easily using an additional search method (for example, by size or by style).
  • You can provide more details about your items thus helping international buyers to make informed purchases.
  • International buyers can use consistent terminology and spelling to search for items.
  • The destination countries you can post to
Note: The Item Specifics feature is not available for all categories.

How to View Item Specifics

When buyers browse your item's category, the Item Specifics appear as search options in a Product Finder.

Buyers navigate these Product Finder options using pull-down menus or links like the ones below to help them search for items by a specific item characteristic. This gives buyers a fast and easy way to search for your items.

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