eBay believes in a level playing field. As a result, the consequence guidelines are the same for both high and low volume sellers. The number of breaches that will lead to eBay taking action against an account is the same for any type of seller.
Communication to sellers about potential policy breaches, however, may differ by size of seller. High volume sellers may for example receive a phone call, as opposed to an e-mail.
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The consequences for breaching eBay policies vary by policy and whether the breach is a first time or repeat offence. Consequences may include a range of actions including:
Listing cancellation
Forfeit of eBay fees on cancelled listings
Limits on account privileges
Loss of PowerSeller status
Account suspension
We believe in giving each member an opportunity to recover from an "honest mistake". However, it's also important that we maintain a level playing field and don't place members who comply with our rules at a disadvantage to those who repeatedly are in breach of our policies. Also, the eBay marketplace operates more efficiently for both buyers and sellers when members follow the rules.
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eBay aims to treat all sellers equally and to hold them equally accountable to comply with our policies.
There are two reasons why a listing similar to an inappropriate one might still be up
1. When eBay is made aware of a listing that breaks eBay policies we will remove the it. Because of the high volume of listings are added to the site every day, we may not discover all listings that break our policies and a similar item may remain on site.
2. Alternatively, there are instances where small differences in listings can make one listing compliant but another in breach.
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It's against the law to sell "fakes" of popular brand names. Selling "fakes" or "replicas" infringes trademark laws. This is because "fakes" take advantage of a famous brand name, which took a lot of work to establish. Manufacturers care about this because when someone infringes a trademark this way, it reduces the sales of the real product.
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When you copy a manufacturer's pictures or product description, you may be infringing its copyright. If you use a third party's logo you may be infringing their trade mark. Therefore you should write your own content and take your own pictures.
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If you're not sure who made the item you're listing, you shouldn't compare its appearance to a brand name product. This is because you may mislead buyers and take advantage of a company's good reputation.
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In most cases, software licences don't allow you to resell the software once you've installed it. "Bundled" software is first sold under the condition that it stays with the original computer. In order to comply with your original software agreement, you cannot resell the software without also selling the hardware that came with it.
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If the seller simply tells eBay that they believe the rights owner has made a mistake and then re-lists the item, they are in breach of eBay's policy. Instead, the seller should contact the rights owner. If the rights owner agrees that a mistake was made, the rights owner can tell eBay, and eBay will let the seller know that they may relist the item.
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Comparing your item to a brand name in a listing title is not allowed. Sellers may only accurately compare their item's functions (but not its appearance) to a brand name in a listing description. Making comparisons to brand names in a title can mislead buyers, and in many cases, can be a trademark infringement.
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As long as you write your item's description and take your own photos, it's usually acceptable to use factual information (like length and weight) from the manufacturer's technical specifications.
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That's right! By bidding on her own item, Sally has breached eBay's Shill Bidding policy.
Tip: If Sally wants to make sure she doesn't sell her car below a specific price, she should use a reserve price, or set an appropriate starting price, or use the Fixed Price format that allows her to set a Buy It Now price and entertain Best Offers.
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The buyers was affected because the seller's Shill Bidding distorted the bidding process and resulted in an artificially high price.
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The seller's bids are Shill Bidding, which is not allowed under the eBay User Agreement, by eBay marketplace policies, and breaches laws on misrepresentation or fraud.
Tip: Even if you believe Shill Bidding is not illegal under the laws of your country or in other marketplaces, it's always against eBay policy and can result in severe penalties.
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Members who engage in Shill Bidding are subject to a range of consequences, even for a first offence.
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When an eBay member receives a suspension for Shill Bidding, that suspension applies to all of their eBay accounts. It is the member, not just an account, who is suspended. The member is not allowed to register new accounts during the term of their suspension for Shill Bidding, or to use any other means to list or bid on eBay during their suspension.
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The “Buy It Now” option allows family, flatmates or employees to purchase a seller's item without breaching eBay's Shill Bidding policy.
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Once you leave feedback for another member you may not edit the comment, change the rating or remove the rating and comment.
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Remember that if a buyer does not pay for an item and leaves a negative Feedback, the seller can file and Unpaid Item dispute and potentially have the Feedback removed if the buyer does not respond, and has a strike placed on his or her account.
In addition, both buyers and sellers can either reply to received Feedback, or leave a follow-up comment for a Feedback they have already left for another member. The reply and follow-up provide members the ability to tell their side of the story or provide clarifying information.
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Before trading with another member it's always a good idea to check their feedback score, the comments others have left, the type of feedback they leave.
You can also clarify any questions with the member, and check their member profile to review the types of items they have previously bought or sold.
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Before leaving feedback, make sure that you have given your buyer enough opportunity to pay, or your seller enough opportunity to validate payment and post your item. Contact your trading partner to work out any issues before leaving feedback. Email a member using the "Ask Seller a Question” link, or request contact information using the“Contact Seller About This Item” link.
However, if you have been in communication and the transaction has not worked out, please leave appropriate feedback. Remember that feedback is a reciprocal member to member system and both members in a transaction may leave a rating and a comment.
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There are different philosophies on whether the buyer or seller should leave feedback first. Research shows that sellers who leave feedback upon receipt of payment receive a higher percentage of feedback, but either approach is acceptable.
One reason that sellers leave feedback upon receipt of payment is that they believe that the buyer has upheld his or her end of the transaction. One reason sellers wait until a buyer has left feedback is they take the feedback as the signal that the buyer is satisfied with the purchase and no further customer support is needed
If the approach your buyer or seller takes matters to you, review the comments left for others in their Member Profile page to see when they leave feedback.
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Though the eBay feedback system is a member to member system, eBay will remove feedback comments if any of the following are true:
eBay is provided with a valid court order requesting removal
The feedback comment contains profane, vulgar, obscene, or racist language
The feedback comment contains personal identifying information about a member.
The feedback references an eBay, PayPal or law enforcement investigation.
The feedback comment contains links or scripts.
Negative feedback was intended for another member. This may only happen after the member responsible has already placed the same feedback for the correct member.
Feedback was left by a person ineligible to participate in eBay transactions at the time of the transaction or the time the feedback was left.
Feedback was left by a member who provided eBay with false contact information
Feedback was left by a member who bid on or purchased an item solely to have the opportunity to leave negative feedback for the seller, with no intention of completing the transaction.
The buyer leaves a negative or neutral Feedback for a seller, the seller files an Unpaid Item dispute against that buyer, and the buyer does not respond to the dispute before the deadline, and receives a strike.
It is a neutral or negative Feedback left by a buyer who is later suspended.
Members indefinitely suspended within 90 days of registration will have all feedback they left removed (both rating and comment)
Each member may only impact another member''s reputation by one point, regardless of how many transactions they have with that individual during that week. You can think of this as similar to a person providing a recommendation for another person. Even though they might have had many interactions, their recommendation only counts once.
Counting all the transactions at the same time would undermine the credibility of the system since it would be easy for people to increase their Feedback score by “trading” with the same person without actually exchanging money or products.
Repeat positive Feedback from many different buyers, including repeat buyers, is generally a very good indication that the seller meets its customer's needs, so buyers should always look at the seller's profile to view all the Feedback received.
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Sellers should not add additional brand names or keywords to their listing titles because they're not directly related to the item being sold. Buyers who are looking for Sony or iPod products shouldn't have to scroll through unrelated listings before they find what they want. eBay would end this type of listing for keyword spamming.
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“Hand-made picture frame with Laura Ashley fabric” is the most appropriate title.
The description doesn’t mislead buyers by saying that the picture frame was made “by” Laura Ashley or is “from” Laura Ashley. As the seller made the picture frame, they shouldn’t put the fabric brand in front of the words “picture frame” because it could be interpreted as being from Laura Ashley.
In this circumstance, the seller can justifiably use this brand name in their listing because it’s a genuine description of the fabric the frame is made of.
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Sellers are allowed to compare the item being offered to the functionality of one other similar product, as long as the listing doesn't misrepresent the company that made the item listed. The seller can compare the functionality of her listed cookware to that of Le Creuset in the description only.
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The seller is not keyword spamming because all words in used in the listing title are directly related to the item being sold – they are just synonyms or misspelled variations. This is allowed on eBay because it doesn't affect the search experience of buyers. The terms are related to the item being listed, even if they are misspelled or mean the same thing.
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Jeff should accept Colin's payment with a credit card as it was part of his contract terms, and upgrade to a PayPal business account to accept credit card payments.
If sellers select PayPal as a payment method offered in their listings, they must accept all forms of PayPal payment, including credit cards. By stating in listings that some PayPal payment methods would not be accepted, such as credit cards, this would be considered a breach of contract with the buyer and also manipulation of the eBay search engine because the buyer would have searched for sellers who accept PayPal (and all forms of PayPal payment methods).
If Jeff refuses payment with credit card he's breaching eBay's Seller Non-Performance policy. Jeff is also in danger of Seller Non-Performance if he tries to change the terms of the contract by asking Colin after the sale to pay with another method.
Jeff may still reject any PayPal payment from a buyer with an unconfirmed address or from an international buyer.
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Once an item is listed on eBay, you can not sell the item outside the eBay online marketplace. You must sell it to the highest bidder. If your listing ends without a winning buyer, you can re-list the item. If the item sells the second time and qualifies for a re-list credit, eBay will refund the Insertion Fee for the re-listing.
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Once an item listing on eBay has closed successfully, the seller can contact the winning bidder with instructions or information related to completing the transaction. This information can include a message regarding more items in their shop. They can also list items in an eBay Shop and include links to it to direct buyers to purchase more items from them.
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A seller can add a reasonable postage and packing fee to the final price of the item. A postage and packing fee can cover reasonable costs for sending, packaging and handling the item. Postage and packing fees cannot be excessive or listed as a percentage of the final sale price.
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Sellers can offer a discount to the buyer for preferred forms of payment, but cannot charge buyers a surcharge (additional fee) for their use of ordinary forms of payment.
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A seller can offer an optional warranty or service (eg. installation of a washer/dryer) to complement the item in order to provide better service to the buyer. However, the optional service or warranty must be directly related to the item and cannot substantially alter the value of the item, be an additional item, be excessive in price, or cause the listing to have an artificially low price.
Listing an item that requires an additional purchase is not allowed.
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The seller must list each tie separately. This way, the buyer will be assured of receiving the exact tie on which they bid.
A choice listing occurs when a seller allows buyers to choose from a selection of items. Choice listings can be a problem because of the potential for fee circumvention, transactions outside eBay, and other issues.
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Cancelling bids and ending a listing early because the desired price has not been met is not allowed. This is considered Reserve Fee Avoidance and is a breach of eBay policy. Sellers who don't want to sell an item below a certain price should use the Reserve price feature or set their starting price at the minimum they will accept.
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Colour is one of two exceptions to the choice listings policy that is allowed.
The seller can offer a choice of colours only in multiple quantity listings (i.e. multiple item listings, multiple-item fixed price listings, or Shop listings). However, they must be able to fulfil the entire quantity of every listing in any offered colour - even if every winning bidder makes exactly the same colour selection.
It's not permitted to say "The highest bidder gets first choice" in your listings. Listings cannot be offered "subject to availability" or request the buyer to contact the seller to see which colours are available or what quantity is available.
In addition to colour, listings can offer custom-made items or services that are created or customised to the buyer's specification. All offered options must be provided at no additional charge to the buyer.
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eBay believes in a level playing field. As a result, the consequence guidelines are the same for both high and low volume sellers. The number of breaches that will lead to eBay taking action against an account is the same for any type of seller.
Communication to sellers about potential policy breaches, however, may differ by size of seller. High volume sellers may for example receive a phone call, as opposed to an e-mail.
The consequences for breaching eBay policies vary by policy and whether the breach is a first time or repeat offence. Consequences may include a range of actions including:
• Listing cancellation
• Forfeit of eBay fees on cancelled listings
• Limits on account privileges
• Loss of PowerSeller status
• Account suspension
We believe in giving each member an opportunity to recover from an "honest mistake". However, it's also important that we maintain a level playing field and don't place members who comply with our rules at a disadvantage to those who repeatedly are in breach of our policies. Also, the eBay marketplace operates more efficiently for both buyers and sellers when members follow the rules.
We'd like to help you understand how you can avoid this mistake in future.
eBay does not differentiate between high volume sellers and other sellers as we believe in a level playing field.
There are two reasons why a listing similar to another that breaks our policies remains on the site:
1. When eBay is made aware of a listing that breaks eBay policies we will remove it. Because of the high volume of listings added to the site every day, we may not discover all listings that break our policies and a similar item may remain on site.
2. Alternatively, there are instances where small differences in listings can make one listing compliant but another in breach.
It's against the law to sell "fakes" of popular brand names. Selling "fakes" or "replicas" is an infringement of trademark laws, even if you describe your item as a fake. This is because "fakes" take advantage of a famous brand name and reduces sales of the real product. Manufacturers care about this because when someone infringes a trademark this way, it reduces the sales of the real product.
When you copy a manufacturer's pictures or product description, you may be infringing its copyright. The manufacturer invested time and money to create effective descriptions and pictures, and has the right to control who can use the results of that investment . Unauthorised use of a manufacturer's logo may infringe its trade marks.
Tip: When you list something on eBay, write your own item descriptions and take your own pictures. If you don't, your listing may be removed by eBay at the request of the company or individual who created the description or images.
If you're not sure who made the item you're listing, you shouldn't compare its appearance to a brand name product. This is because you may mislead buyers and take advantage of a company's good reputation.
In most cases, software licences don't allow you to resell the software once you've installed it. You agree to this licence when you open or install the software. "Bundled" software is first sold under the condition that it stays with the original computer. In order to comply with your original software agreement, you cannot resell the software without also selling the hardware that came with it.
If the seller tells eBay that he believes the rights owner has made a mistake and then re-lists his item, they are breaching eBay's policy. Instead they should contact the rights owner. If the rights owner agrees that a mistake has been made, the rights owner can tell eBay, and eBay will let the seller know that they may relist the item.
Comparing your item to a brand name in a listing title is not allowed. Sellers may only accurately compare their item's performance (but not its appearance) to a brand name in a listing description. Making comparisons to brand names in a title can mislead buyers, and in many cases can be a trade mark infringement.
It's usually acceptable to copy a manufacturer's technical specifications (length, weight, etc.) into your listing. This is because technical specifications are facts, and don't have copyright protection. As long as you write your own item description and take your own photos, your listing is likely to be in compliance with eBay policy.
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When Sally joined eBay, she accepted the eBay User Agreement and agreed to its terms and conditions. Section 5.5 of the User Agreement reads: "Neither you, bidders nor sellers may manipulate the price of any item…". When she bids on her own listing, Sally is manipulating the price of her car through Shill Bidding. Shill bidding is not allowed on eBay.
Tip: If Sally wants to make sure she doesn't sell her car below a specific price, she should use a reserve price, or set an appropriate starting price. She can also use the Fixed Price format that allows her to set a Buy It Now price and encourage Best Offers.
Here's how you can avoid this mistake in future.
By bidding on his own item, the seller distorted the bidding process and artificially increased the final sale price of the bicycle, which affected the buyer. In addition, by distorting the bidding process, the seller also indirectly harmed other buyers and sellers by making it appear that there was more demand for his product than there really was. The result was unfairly attracting bidders to his listing and away from other sellers' listings.
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The correct answer was Option 4 (answers 1 and 2, but not 3). The seller's bids are Shill Bidding, which is not allowed under the eBay User Agreement and by eBay marketplace policies, and breaches laws on misrepresentation or fraud.
Tip: Even if you believe Shill Bidding is not illegal under the laws of your country or in other marketplaces, it is always against eBay policy and can result in severe penalties.
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The correct answer was Option 4 (“Any of the above”). Members who engage in Shill Bidding are subject to a range of consequences including:
A warning, accompanied by an opportunity to learn about eBay’s Shill Bidding policy in order to avoid future breaches
Cancellation of listings
Forfeit of eBay fees on cancelled listings
Limits on account privileges
Loss of PowerSeller status
Account suspension
Referral to Law Enforcement for criminal prosecution
Any combination of these can apply, even for a first offence.
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The correct answer is “None of the above.” When an eBay member receives a suspension for Shill Bidding, that suspension applies to all of their eBay accounts. It is the member, not just an account, who is suspended. The member is not allowed to register new accounts during the term of their suspension for Shill Bidding, and from using any other means to list or bid on eBay during their suspension.
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Because the buyer is a member of the seller's family (or, if she were a flatmate or employee of the seller), she may only purchase the seller's items if the seller offers and she selects the “Buy It Now” option.
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Once you leave feedback for another member you may not edit the comment, change the rating or remove the rating and comment.
Since feedback becomes a permanent part of a member's reputation we encourage members to use good judgment whenever leaving feedback.
Remember that if a buyer does not pay for an item and leaves a negative Feedback, the seller can file an Unpaid Item Dispute and potentially have the Feedback removed if the buyer does not respond, and has a strike placed on his or her account.
In addition, members may reply to comments left for them and leave a follow-up comment for a comment they have already left.
The reply and follow-up provide members the ability to tell their side of the story or provide clarifying information.
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Before you trade with another member, it's always a good idea to check their feedback score, the comments others have left for them and the type of feedback they leave. You can also clarify any questions with the member and check their member profile to review the types of items they have previously bought or sold.
Taking these steps before bidding, buying or accepting bids can help eliminate most misunderstandings that may arise during a transaction.
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Most issues that result in a negative feedback occur because of a breakdown in communication sometimes it's because of spam blockers, sometimes it's because a person went on holiday and they don't have access to email. Other times it's because someone is very busy and it's taking longer for them to reply (sellers during the holiday selling season). Contact your trading partner to work out any issues before leaving feedback. Email a member using the “Ask Seller a Question” link, or request contact information using the “Contact Seller About This Item” link.
However, if you have been in communication and the transaction has not worked out, please leave appropriate feedback. Remember that feedback is a reciprocal member to member system and both members in a transaction may leave a rating and a comment.
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Buyers often believe the seller should leave feedback as soon as the buyer has paid, and many sellers share this view. Other sellers believe that payment is only one part of the overall transaction and they don't want to leave feedback until they are sure that their buyer is satisfied. They typically wait until the buyer shows this satisfaction by leaving a positive feedback. Other sellers use automated tools to leave feedback and program it to wait until feedback has been left.
Which ever approach you take is acceptable, though sellers that leave feedback upon receipt of payment receive a higher percentage of feedback. If the approach your buyer or seller takes matters to you, review the comments left for others in their Member Profile page to see when they leave feedback.
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Though the eBay feedback system is a member to member system and the comments are solely the opinion of the person leaving the feedback, there are instances, where no judgment is required on our behalf, when we will remove a rating and comment.
eBay is provided with a valid court order requesting removal
The feedback comment contains profane, vulgar, obscene, or racist language
The feedback comment contains personal identifying information about a member.
The feedback references an eBay, PayPal or law enforcement investigation.
The feedback comment contains links or scripts.
Negative feedback was intended for another member. This may only happen after the member responsible has already placed the same feedback for the correct member.
Feedback was left by a person ineligible to participate in eBay transactions at the time of the transaction or the time the feedback was left.
Feedback was left by a member who provided eBay with false contact information
Feedback was left by a member who bid on or purchased an item solely to have the opportunity to leave negative feedback for the seller, with no intention of completing the transaction.
The buyer leaves a negative or neutral Feedback for a seller, the seller files an Unpaid Item dispute against that buyer, and the buyer does not respond to the dispute before the deadline, and receives a strike.
It is a neutral or negative Feedback left by a buyer who is later suspended.
Also, members indefinitely suspended within 90 days of registration will have all feedback they left removed (both rating and comment)
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Each member may only impact another member''s reputation by one point, regardless of how many transactions they have with that individual during that week. You can think of this as similar to a person providing a recommendation for another person. Even though they might have had many interactions, their recommendation only counts once.
Counting all the transactions at the same time would undermine the credibility of the system since it would be easy for people to increase their Feedback score by “trading” with the same person without actually exchanging money or products.
Repeat positive Feedback from many different buyers, including repeat buyers, is generally a very good indication that the seller meets its customer's needs, so buyers should always look at the seller's profile to view all the Feedback received.
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The correct answer is Option 4, The seller shouldn't add “Sony” and “iPod” to the listing title because members using those words in a keyword search will get listings they're not interested in.
Those brands are not directly related to the generic rucksack listed. Buyers shouldn't have to look through unrelated listings to find what they are looking for if they've searched using specific words or brands.
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The correct answer was Option 2, “Hand-made picture frame with Laura Ashley fabric”
This is the most appropriate title because it accurately describes the item being sold.
The description doesn't mislead buyers by saying that the picture frame was made “by” Laura Ashley or is “from” Laura Ashley. As the seller made the picture frame, they shouldn’t put the fabric brand in front of the words “picture frame” because it could be interpreted as being from Laura Ashley.
In this circumstance, the seller can justifiably use this brand name in their listing because it's a genuine description of the fabric the frame is made of.
Here's how you can avoid this mistake in future.
Sellers are allowed to compare the item being offered to the functionality of one other similar product, as long as the listing doesn't misrepresent the company that made the item listed. The seller can compare the functionality of her listed cookware to that of Le Creuset in the description only.
Sellers aren't allowed to make comparisons between items in a listing title. Words like “style" , “-esque” and “not” aren't allowed in the listing title.
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The seller is not keyword spamming because all words in used in the listing title are directly related to the item being sold – they are just synonyms or misspelled variations. This is allowed on eBay because it doesn't affect the search experience of buyers. The terms are related to the item being listed, even if they are misspelled or mean the same thing.
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Jeff should accept Colin's payment with a credit card as it was part of his contract terms, and upgrade to a PayPal business account to accept credit card payments.
If sellers select PayPal as a payment method offered in their listings, they must accept all forms of PayPal payment, including credit cards. By stating in listings that some PayPal payment methods would not be accepted, such as credit cards, this would be considered a breach of contract with the buyer and also manipulation of the eBay search engine because the buyer would have searched for sellers who accept PayPal (and all forms of PayPal payment methods).
Jeff may still reject any PayPal payment from a buyer with an unconfirmed address or from an international buyer.
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The correct answer was Option 4, the seller cannot sell the item outside eBay while the item is listed on eBay. Further more the seller cannot cancel bids and end the item to sell onto one of the bidders outside the eBay online marketplace.
Once an item is listed on eBay, you must sell it to the highest bidder.
You cannot offer to complete a transaction early for a member who is not the high bidder. Nor can you cancel all bids and make or take offers for the item outside the eBay website. However, you can end your listing early and sell it on eBay. You can only sell it to the highest bidder at the bid price showing at the time the listing is ended.
Even though offers to buy or sell outside eBay aren't always made with the intent to defraud, there is a significant level of risk involved. Please be aware that items purchased as a result of an offer outside the eBay online marketplace are not eligible for eBay services, including:
Feedback
Requests for contact information
Coverage under the eBay Standard Purchase Protection Programme
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The correct answer was Option 4. By letting an eBay buyer who has purchased something from you through eBay know that he has more items for sale during the post-transaction process.
Sellers cannot include a website address or link on the listing page that goes to a shop outside eBay. External links are allowed on Shop Custom pages that aren't currently set as the homepage of the Shop or on the member's About Me page. However, these links and pages cannot promote items not offered for sale on eBay.
Listings cannot include or advertise contact information in the listing title or subtitle. This is considered an inappropriate title/subtitle and is a technique used to complete sales outside eBay. This is a form of fee circumvention, which is not allowed. Finally, emailing potential buyers about the availability of more items outside eBay is not allowed.
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The correct answer is Option 1.
A seller can charge a reasonable postage and packing fee to the final price of the item. A postage and packing fee can cover reasonable costs for sending, packaging and handling the item. Postage and packing fees cannot be excessive or listed as a percentage of the final sale price.
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The correct answer was Option 3, Offer a discount for non-credit card funded PayPal payments.
While sellers can charge a reasonable postage and packing fee, they cannot charge eBay buyers a surcharge (additional fee) for use of ordinary forms of payment. This includes acceptance of cheques, postal orders or electronic transfers. However sellers can pass onto the buyer the charges incurred for a credit or debit card transaction but only if the credit or debit card is used to buy the item and not to fund an electronic transfer, such as a PayPal payment.
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The correct answer was Option 1, Optional additional purchase of a warranty.
Listing an item that requires the buyer to make an additional purchase is not allowed. Aside from reasonable charges for postage, handling, insurance and VAT (where applicable), the buyer must not be required to pay an additional amount for something as a condition for receiving the item or receiving the benefit of the item.
The seller can offer an optional warranty or service (eg. installation of a washer/dryer) to complement the item in order to provide better service to the buyer. However, the optional service or warranty must be directly related to the item and can not substantially alter the value of the item, be an additional item, be excessive in price, or cause the listing to have an artificially low price.
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The correct answer is Option 2.
The seller should list each separately. This way, the buyer will be assured of receiving the exact tie on which he bid.
A choice listing occurs when a seller allows buyers to choose from a selection of items. Choice listings can be problematic because of the potential for fee circumvention, transactions outside of eBay, and other issues.
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The correct answer was Option 2, No.
Cancelling bids and ending a listing early because the desired price has not been met is not allowed. This is considered Reserve Fee Avoidance and is a breach of eBay policy. Sellers who don’t want to sell an item below a certain price should use the Reserve price feature or set their starting price at the minimum they will accept.
Additionally, stating the reserve price of the item when the item has not been listed using the reserve price feature, or stating that the high bidder is obliged to purchase the item even if the Reserve price has not been met is also considered Reserve Fee Avoidance.
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The correct answer was Option 1, Yes, as long as they don't list using a single-quantity listing format.
Colour is one of two exceptions to the choice policy that is allowed.
The seller can offer a choice of colours only in multiple quantity listings (i.e. multiple item listings, multiple-item fixed price listings, or Shop listings). However, they must be able to fulfil the entire quantity of every listing in any offered colour - even if every winning bidder makes exactly the same colour selection.
It's not permitted to say "The highest bidder gets first choice" in your listings. Listings cannot be offered "subject to availability" or request the buyer to contact the seller to see which colours are available or what quantity is available.
In addition to colour, listings can offer custom-made items or services that are created or customised to the buyer's specification. All offered options must be provided at no additional charge to the buyer.