Relisting an item Getting credited for the insertion fee Enhancing your listing Communicating with buyers

If your buyer didn't pay, you cancel the transaction or you end your listing early, you can offer an item for sale again by relisting it. If the item sells the second time you list it, you may qualify for an insertion fee credit.

When you're relisting, consider enhancing your listing with pictures, editing your title and description, changing or adding categories or including more product details.

Note: Changing the details listed above can affect your search standing. Changing the item condition and category can also affect your recent sales volume for fixed price listings.

Relisting an item

If your item didn't sell the first time, you might want to come up with a different title, lower the starting price or add a more detailed item description. Read our tips for selling relisted items.

Important: When you relist or change a listing title, your listing might not be searchable in a keyword or category search until several hours after you've changed it. Learn more about finding the item you listed for sale.

Getting credited for the insertion fee

We automatically issue an insertion fee credit to your account if your relisting qualifies; you don't have to request it.  When your item sells after the relisting, the credit is posted to your seller's account as long as your listing meets the following requirements:

• Only the first relisting of an item is eligible. Subsequent relistings of the same item don’t qualify.

• Both the original listing and the relisting must be in auction-style or Best Offer Only (eBay Motors) format.

• Fixed price, Classified Ad and Real Estate listing formats aren't eligible for relisting credits.

• Both the original listing and the relisting must be for a single quantity, and not multiple items.

• You must relist the item within 90 days of the closing date of the original listing.

• You must use the Relist feature in My eBay to receive the insertion fee credit. If you copy and paste the content of the original listing into a new listing, we will not be notified that you are relisting your item and you won't receive a credit.

• The starting price for the relisted item must not be greater than that of the original listing.

• The relisted item must not have a reserve price if the original listing didn't have one. If the original listing had a reserve price, the relisted item’s reserve price must not be greater than that of the original listing.

• The relisted item must end with a winning buyer. If the item doesn't sell the second time, the insertion fee is not refunded.

Note: Only the insertion fee is credited. Upgrades are not credited. After your relisted item is sold, you'll be charged a Final Value Fee. If you originally listed the item during a promotion and your original insertion fee was lower than the insertion fee for your relisted item, you'll be credited for the lower of the two fees if your item sells the second time.

Enhancing your listing

Here are some ideas to help you boost your sales:

• Add pictures

  • Include a clear picture of your item. Learn about taking pictures for eBay.

• Lower your starting price

  • Lowering your starting price may attract more buyers.

• Improve your title and description

  • Use words in your title that specifically describe your item (like "Chinese Ming Vase" rather than "flower vase").

  • Avoid words and characters that buyers won't search for (like "L@@k").

  • Learn how to write a good title and description.

• Re-think the category

  • Make sure your category fits your item. Be sure to select the best category.

  • Consider listing in two categories.

    Note that if you change your item's category, you may not have the same item conditions to choose from to describe your item.

• Add product details

  • Including product details makes it easier to list your item and for buyers to find it. If your item's category is associated with a product in our catalogue, we may show you a product from our catalogue and ask you to confirm that it's the same as your item. You may be offered product details from our catalogue and a stock photo for your listing.

  • Product details may also be available as you're relisting products in bulk. We'll walk you through adding product details to one item at a time.

Communicating with buyers

Answering buyers' questions and wrapping up your transactions will go a long way toward gaining satisfaction as a seller, getting great buyer Feedback, and generating future sales. Learn more about communicating with your trading partner.