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Creating effective listings

The key to making a good sale is creating a listing that attracts buyers. Here are some tips and tools to help you create effective listings.

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  • When you create your listing, be as descriptive as possible. Write an effective title and description, list your item in the right category, use product details (if they're offered) and fill out all specifics suggested for your item.

  • You can make your listing stand out with listing upgrades such as promotional options, colour and a larger photo.

  • You might want to choose a longer listing duration.

  • Set your listing apart in search results with AdCommerce or Featured First.

Help topics

Basics

Creating a listing
Learn how to make your listing as engaging as possible.


Creating a listing with variations
Show all your items' variations in a single listing.


Writing a good title and description
Create a title and description that will grab buyers' attention.


Selecting a category
Choose the right category so buyers can find your item.


Using product details from our catalogue
If your item matches a product in our catalogue, we'll offer product details and a stock photo that you can include in your listing. Can't find a matching product? Find out more about how to use the catalogue adoption tool to help you


Providing item specifics
By filling out as many details as possible, you'll make it easier for buyers to find your listing and make an informed purchase.


Describing the item's condition
What you say about the condition of your item can make or break a sale.


Entering your item's location
Just enter your postcode and buyers around the globe can find you.


Using counters for your listings
See how many people have viewed your listing.


Making a listing private
For certain items, buyers prefer to be anonymous. Giving them privacy will help you make a sale.

Managing communications with your buyers 
Save considerable time and avoid additional work by providing the right information upfront to avoid unnecessary buyer questions.

Pricing and scheduling

Choosing a starting price
Get some tips to inform your pricing strategy.


Selecting payment methods
See how you can make your transaction fast and secure for you and your buyers.


Selecting a listing duration
You can list your item for 1, 3, 5, 7 or 10 days. Find out which one is best for you.


Scheduling your listings
Schedule your listings' start and end times to work well for you.


Specifying your return policy
A clear return policy makes buyers feel secure.

Adding pictures and videos

How to take pictures for your listing
A great photo sets your listing apart.


Adding pictures to your listing
There are several ways to store and upload pictures.


Using the free gallery picture
Your free gallery picture increases your chances of a successful sale.


Standardising your self-hosted pictures
We can standardise the size of your self-hosted picture.


Adding video to your listing
A video about your item can attract a buyer's attention.


Sharing your content
Contribute pictures and other content to our product catalogue.

About eBay Pictures

Submit pictures to be considered for our product catalogue, and be paid for the ones we use.

Listing upgrades

Promoting your item with listing upgrades
Find out how to make your item stand out from the crowd.

Tools and tips

Answering buyers' questions
Save time for you and your buyers by using eBay's auto answers and creating your own questions and answers.


Using the text editor to format your item description
Give your listing a more interesting look by using bold, bullets or italics.


Using spell check
Professional-looking listings don’t contain typing errors. Use this free tool to double-check your spelling.


Tips for using HTML
Using a little code can make your listings stand out.

Tutorial

List your product with variations

View our step-by-step guide on how to create listings with variations

10 minutes

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