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Creating a listing


To create a listing, you need to provide your item's title, description, price, and postage & packaging (P&P) and payment information. To make your listing even more engaging and reduce the time you spend answering questions, you can add pictures, enhanced formatting and listing upgrades.

Before you list your item

If you're new to selling on eBay, read about how to get started selling on eBay.
You can start listing items as soon as you create a seller's account .
Think about the payment methods you'll accept from buyers. Most categories require PayPal, ProPay, Moneybookers, Paymate, or Internet merchant credit card payment options. These options make it easy for your buyer to pay you quickly and securely, sothat you can post the item faster.
Consider how you'll answer your buyers' questions. Your buyers' questions can be answered by you personally, with automatically generated Q&A based on your listing information, and with stock answers about eBay policies.
Fees for selling on eBay apply to most listings.

Creating your listing

1. Get started
Click the Sell tab at the top of most eBay pages. You may be asked to sign in.
2. Choose a category
Select a category by searching or browsing. Choose the category most relevant to your item, so that it's easy for buyers to find your listing.
3. Choose a listing form
You may be asked to choose a listing form and, if relevant, to use the product details from our catalogue.
Choose the quick listing form to create your listing quickly using the most popular options. The Advanced sell form gives you more selling formats, listing layouts and other options. To switch forms as you're creating a listing, click Switch to form with more choices.
4. Complete the form
Depending on which listing form and category you've chosen, you have different options. Here are some guidelines to follow:
Write a good title and description: A title that's clear, complete and descriptive helps buyersto find your listing. State exactly what the item is (even if it repeats the category name). Include details such as the brand, product name, size or artist. Consider adding a subtitle for more description that'll be seen in searches.
Provide item specifics: For some categories, you have the option of selecting item specifics. Providing additional item details makes it easier for buyers to find your item. An example of an item specific is the condition of the item. These specifics may also be included in your Q&A.
Specify the condition of the item: Item conditions vary by category. Accurately describing your item gives buyers confidence that they'll get the item they want.
Include product details from our catalogue: Many items, including certain books, golf clubs, CDs, video game systems and cell phones are associated with products in our growing catalogue. If your item is one of these, you'll be offered product details and a stock photo from the catalogue once you've chosen your category. If you select product details, they'll appear on your listing form. Using product details can save you time and help attract more buyers to your listing. When selling used, refurbished or flawed items, we recommend you also include pictures of the actual item for sale, in addition to a stock photo.
Add pictures to your listing: Including high-quality, evenly lit pictures of your item can help to sell your item. You can add and enhance pictures using our picture services.
Select a selling format: Choose from auction-style, fixed price, Classified Ad, and Shop inventory formats.
Donate to your favourite cause: You can contribute a percentage of your sale, or all of it, through eBay for Charity. In the Choose how you'd like to sell your item section, click Add or remove options. Under Donate percentage of sale, choose Give a percentage of the final sale price to a non-profit organisation, and then follow the instructions on the form.
Choose a starting price: This includes deciding on a price and pricing options such as reserve price and Buy It Now to help you get the price you want for your item.
Select a listing duration: Most auction listings last 7 days. Durations of more than 7 days can incur a fee and change some upgrade and insertion fees. Your listing fee subtotal appears in the Your fees so far section at the bottom of the Create your listing form and again under Review your listing.
Select the payment methods you'll accept: For community safety, PayPal, credit cards or debit cards are required in most categories. These methods make it easy for your buyer to pay you right away so you can post your item faster.
Specify delivery services: Specify the locations you'll post to and the postage charge, or offer free postage & packaging to attract more potential buyers. Use the eBay Postage Estimator to help you determine postage costs .
Specify your return policy: Buyers are more comfortable shopping from sellers who offer return policies.
Promote your item with listing upgrades: Listing upgrades, like using a bold font, can help make your listing stand out.
5. Preview your listing
If you need to change something, click the Edit listing link. If you'd like to create a template from your listing so you can use it later to sell similar items, select Save this listing as a template.
6. List your item
When you're ready, click the List your item button to post your listing on eBay.

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