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Tips for Shopping Neutral
18th June 2008
- Think about resale value when you’re buying – it might be a case of spend more to secure more. Do your homework and research what sells best and what a realistic resale price might be.
- Variety is the spice of Shopping Neutral life – you don’t have to buy and sell in a single category – so diversify! You can sell hard drives along with hosepipes without it damaging your reputation. The ability to move fast, spot a trend and milk it marks out the shopping neutral winners from the losers.
- Start thinking of yourself as a shopkeeper as well as a shopper – you’re already a savvy shopper so remember what you want when you’re buying. When you’re selling, make sure you communicate well, set expectations with regards to delivery times etc, be prepared to deal with any problems quickly and where possible look to beat expectations.
- Fund your next life stage – often the trigger to shopping neutral behaviour is entering a new life stage, e.g. having a baby or moving into a new home. Think about the things you no longer need, e.g. pieces of furniture you want to replace, and sell them back into the marketplace to help you fund the next chapter of your life.
- Make the most of your shop window when you’re selling – clear photos, detailed descriptions and complete transparency on any faults are the key to a successful sale. Put yourself in your buyer’s shoes and make sure there are no surprises in store.
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